Guide · €12
Art Website SEO Playbook
Twelve Claude prompts, twelve actions, and the reasoning behind each, for getting an art website found in search. Drawn from a real rebuild, reviewed every quarter, and only €12 with every update included.
19 Jul 2026 · 4 min read · By Sophie Kazandjian
Art websites are image-heavy and slow, built as beautiful galleries that search engines can barely read, with hundreds of near-identical artwork pages and a handful of niche phrases actually worth ranking for. The Art Website SEO Playbook is a working set of twelve Claude prompts aimed squarely at those problems, each with the exact action to take and the reasoning behind it.
Guide · €12
Art Website SEO Playbook
Twelve prompts, twelve actions, and the reasoning behind each, for getting an art website found. Buy once, and every future update is yours.
Buy the Playbook, €12 →Drawn from a real rebuild
The method is not theory. I moved my late father's art website off Squarespace, gave every one of his works its own page, and it now scores 100 for SEO on Google PageSpeed. The full story is here: I Rebuilt My Father's Website With Claude.
Who it is for
Artists, estates, galleries, and the people who build their sites. If the work is beautiful and nobody can find it, this is the gap it closes.
What is inside
The free one-page Quick Reference gives you the twelve prompts in short form, enough to get moving. The Playbook gives you each one in full, written out and ready to paste, and around every prompt the part that does the real work: the exact action to take before you ship what Claude writes, the reasoning behind it, the sector data, and the case study of an art site rebuilt to score 100 for SEO.
The twelve plays cover the whole problem: one indexable page per artwork, specific descriptions that do not repeat, structured data for visual art, a topical cluster around your most distinctive work, the few keywords actually worth chasing, titles and meta, image SEO, internal linking, an FAQ with schema, making AI crawlers welcome, commercial signals, and how to measure and compound over time.
Alongside the plays you get four before-and-after fixes worked on a real etching, a line on each play telling you how to check it worked, a table showing what is achievable on Squarespace, Wix, the single-page builders and a custom build, with the workaround for each, and templates to copy: an alt-text formula, a filename rule, a VisualArtwork schema skeleton, and robots.txt and llms.txt starters. Every prompt comes as a plain-text pack too, so you paste it rather than retype.
Kept current
Search and AI move fast, so the Playbook is reviewed every quarter. Buy it once and every future version is free, delivered the same way.
Prefer to start free? The one-page Quick Reference gives you the twelve prompts on their own, no email gate.
Questions
- How is the Playbook different from the free Quick Reference?
The free Quick Reference gives you the twelve prompts in short form, enough to start. The Playbook writes each one out in full, ready to paste, and adds the part that does the real work: the action to take before you publish what Claude gives you, the reasoning behind it, the sector data, and the case study of an art site rebuilt to score 100 for SEO.
- Will it work on my platform, like Squarespace or Wix?
Yes. Most of the twelve plays work on any platform. The Playbook opens with a table showing what is achievable on Squarespace, Wix, the single-page builders and a custom build, with the realistic workaround for each. Only one play, a separate page for every work, is constrained on some hosted builders, and even there you get the route that does work.
- Which version of Claude do I need?
Any current version. The prompts work in the Claude app and at claude.ai, and the guide points out where a particular surface, like Claude in your browser, makes a step easier.
- Do I get future updates?
Yes. Search and AI shift quickly, so the Playbook is reviewed every quarter. Buy it once and every later version is yours at no extra cost, delivered the same way.
- Can I pay in pounds or euros?
Both. Checkout offers GBP and EUR, and VAT is included in the price.
- What do I get, and how does it arrive?
A PDF you can read on any device or print. The download link appears on the confirmation page the moment payment goes through.
Secure checkout via Stripe, in euros or pounds, VAT included. The download appears on the confirmation page as soon as payment clears. Buying starts the download immediately, so the fourteen-day withdrawal right no longer applies, see the website terms. If it is not right for you, email within fourteen days for a full refund.