Case study
Nourish Clinic
A calm, teal-toned site for a London nutritional therapist.
Nutritional therapy · 2021 · Site design, blog, SEO, MailChimp · Squarespace · custom CSS · MailChimp
Live site: nourishclinic.co.uk
The brief
I was asked to design a website for the distinguished, London-based nutritional therapist Elodie Stanley. The brief was a clear and grounded one: build her a site that reflected the calm, considered way she practised, and gave her a platform to publish her own writing.
Built around an existing logo
The site design is built around the Nourish logo, which Elodie already had. I chose the imagery to complement the teal of the logo and to reflect her approach to nutritional therapy — warm, evidence-based, never gimmicky. When a client comes with a strong existing identity, the work isn't to reinvent it. It's to build a site that lets that identity breathe.
When a client comes with a strong existing identity, the work isn't to reinvent it. It's to build a site that lets that identity breathe.
Writing as a long-term marketing tool
The website has a blog where Elodie can publish her own articles on nutrition, plus MailChimp integration to update subscribers about her latest writing in a GDPR-compliant manner. For a one-person practice, regular long-form writing is the highest-leverage marketing investment there is — it builds trust, ranks for niche searches, and never expires.
Homepage and approach
On-page SEO
On-page SEO has been used to help the site rank highly for Elodie's name as well as her specialism in nutritional therapy for cancer — the kind of specific, intent-led search where being on page one of Google genuinely changes the trajectory of an enquiry.
What I'd take from this
For a clinical practice, the site doesn't need to be loud. It needs to feel calm, look professional, and be findable for the searches that actually matter. The unglamorous work — meta descriptions, schema, GDPR compliance, deliberate writing — is what makes the difference, year after year.